Print / Merch
By following the brand guidelines programs will be able to successfully reproduce the logo for print media. This will ensure accurate and consistent branding across all medias.
Don't Do This
Never make or alter a logo file
Never make the logo another color
Never stretch or distort proportions
Never drop shadow or bevel a logo
Never use a logo that is illegible
Never use a logo with lesser contrast
Checklist
1
Use or provide the appropriate logo version.
- CEO Logo - small spaces or where brand is familiar
- Program Logo - local recognition is highest priority
- Tagline Logo - vision of program is highest priority
- Tagline + Program -communicates most, requires most space
2
Use or provide the appropriate file type
- PDF - large file size, highest quality
- SVG - medium file size, high quality
- PNG - small file size, medium quality
3
Before print/production, give a final "brand check"
- Brand Elements - logos, colors, fonts, review list of dont's
- Vendor Tips - partner with someone who can become familiar with the brand
- Canva - a powerful design tool that makes brand elements quick and easy to use